It's hard to start something. You're facing brutal competition from other entrepreneurs, writers or app developers, all hoping to make it big. Also, your audience is busy, tired and overwhelmed. They've got a billion ways, to spend their time and money, so why on you? Only a powerful brand will persuade your audience. Luckily, the award-winning founder of Hamwells, Toby and BrandBuilding.com wrote a playbook for building yours. It's full of direct, no-bullsh*t, practical advice on what to do and how to do it. The Brand Building Playbook is a guide that gives you: 1. A solid understanding of brand psychology. 2. A clear process for brand building. 3. Easy steps for every budget to: - Strategize how your brand can be valuable. - Design the identity that communicates this value. - Build a powerful brand experience.