Choosing a legal structure -- Picking a winning business name -- Choosing a business location -- Drafting an effective business plan -- Raising start-up money -- Pricing, bidding, and billing projects -- Federal, state, and local start-up requirements -- Risk management -- Paying your taxes -- Laws, taxes, and other issues for home businesses -- Entering into contracts and agreements -- Your back office : accounting and technology -- Small business marketing 101 -- Digital strategy : selling and marketing online -- Planning for changes in ownership -- Building your business and hiring workers -- Getting legal and other professional help.