Cover image for Online Platforms, Pandemic, and Business Resilience in Indonesia
Online Platforms, Pandemic, and Business Resilience in Indonesia
Title:
Online Platforms, Pandemic, and Business Resilience in Indonesia

A Joint Study by Gojek and the Asian Development Bank
Author:
Asian Development Bank
Subject:
Free Enterprise & Capitalism
Library & Information Science
Digital & Online Resources
Business & Economics
Infectious Diseases
Medical
Language Arts & Disciplines
Description:
Indonesia's micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience. It shares findings from a study of MSME merchants using Gojek's GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic's impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants' experience with online platforms and developing mutual benefits.
Publisher:
Asian Development Bank
Date:
2023-10-01
Digital Format:
HOOPLA E BOOK